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Strategy

Clarify what success looks like before any code is written. Frame, prioritize, scope.

We start every engagement with a strategy phase. The goal is not to design or build — it’s to make sure the design and build phases are aimed at the right outcome.

What this looks like

  • Stakeholder interviews to understand the actual problem
  • Audit of existing systems and processes
  • Prioritized scope: what’s in the MVP, what’s in v2, what’s never
  • A clear written outcome statement everyone signs off on

The deliverable is a short document that says “we’re solving X for Y, and success looks like Z.” Everything downstream maps back to that document.